Strategy

The United States has some of the worst mental health-related outcomes, including the highest suicide rate and second-highest drug-related death rate.

The medications used often have harmful side effects.

In clinical research settings around the world, renewed investigations are taking place on the use of psychedelic substances for treating illnesses such as addiction, depression, anxiety, and posttraumatic stress disorder.

Source

Proposition: Redefine psychedelics as a positive experience and connect with audiences to convince the target to visit Arkana to try a psychedelic healing experience.

Goal: Activate a campaign OOH, Web, and Social to connect with and convince the target to visit Arkana to try a psychedelic healing experience.

Adults suffering from mental health issues feel like they have tried everything and can’t get deep or lasting relief.

Adults experiencing treatment-resistant depression or anxiety.

Looking for different solutions to prescription medication for mental health issues

Disposable income of $100K and above, living in both cities and urban areas.

Health-conscious individuals who are already actively making healthy choices, such as doing yoga, being in therapy, or eating cleaner foods.