Just Hit Play Campaign
Pandora was the first music radio technology launched in 2005 and is the leading music and podcast discovery platform. Pandora provides a highly personalized listening experience to approximately 70 million monthly users.
Pandora needs a comeback to compete with Spotify and Apple Music which offer better premium versions and customization options.
These ads target “passive listeners” who want to put a song on and walk away.
Role: Strategy, copy, and leadership
