Competitive Analysis for Plant-Based Meat

The demand for plant-based alternatives has skyrocketed. Impossible Foods, Beyond Meat, and Quorn are leading brands in the alternative meat market. Each of these brands targets meat-eaters in various advertising campaigns to convince them to try their products. I chose two TV advertisements from each brand and showed them to ten people. The brands discussed utilized specific strategies to increase the consumption of their product. To find out who I thought appealed best to the standard American, view the paper here.